Start by Creating Your Sales Page Not Your Product
Whether you’ve decided to create products for presell or create products then sell them, starting with your sales page is the best way to create any type of product. Developing the sales page first allows you to dream big for your audience, creating an amazing dream product, set your goals, and create your action list.
The right sales page will attract the right audience, of course. However, a sales page made before the product will also hold you accountable and give you the motivation you need to launch your product on time.
The basic outline of a sales page includes:
- Your Offer
- Description of Offer
- Explanation of What’s in It for Them
- Related Visuals or Product Images
- Your Launch Date
- Buy Button or Email Capture Form
As you are writing the sales page, let go of your inhibitions for a few moments. Pretend that money and time are not an issue. The main thing you want to remember is that you want your idea to be something your audience needs that solves one problem quickly, and that is actionable. That means your audience can take and implement your information fast.
Make everything you put on that sales page about your audience. You’ll want to describe the product, explain the benefits the customer will receive, and highlight any details you wish to include – such as, “over 12 hours of video, 80 pages of content, 3 bonus content mentions” and maybe even the delivery method you’ve decided upon.
If you are going to presell and collect money, you can go ahead and put the price. Set your price high so that you can discount it for presells without undervaluing yourself. If you’re not going to sell it but just collect emails from people who are interested, don’t include a price – instead, don’t even mention it.
Also, remember to avoid talking about yourself too much on the sales page. The only exception is when you can show that you relate to the customer. Even when it’s about you, it’s about your customers. Always remember that fact.
Also, remember to be very clear about the launch date. If it’s to be determined right now, which is fine, mention the possible launch date. If it’s a live event you’re going to do, the sooner you’re sure of your launch date, the better. If it’s delivered anachronistically, it won’t matter as much and using TBD (to be determined) is acceptable. Assuring them it will be in a reasonable amount of time will also work great.
You don’t want to pick a date more than a month or so out from the time you start marketing your proof of concept.
Finally, include a way to pay for the product or an email sign up form. If you’re going to use an email sign up form and not charge anything to sign up, you’ll want to entice them with a sneak peek or something like a checklist. If they do pay first, you’ll want to deliver something to them that helps them get excited about the launch date.
Now, use that sales page to help you get started creating the content that you need for the product. You’ll want to get all the technology set up first, and then you can begin to slowly work on the content for the product. Whether you do it yourself or outsource it, the sales page is going to guide you.