How to Monitor Your SEO Performance with Google Analytics Monitoring your SEO performance with Google Analytics is an important part of any successful digital marketing strategy. Knowing how to use analytics to measure the success of your SEO efforts helps you understand what works and what doesn’t so that you make informed decisions and adjustments …
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How to Do a Link Analysis for SEO Link analysis is a tool that helps improve a website’s search engine optimization. It involves analyzing the websites that link to your content and determining which links are beneficial and which need improvement or removal. This helps you to determine if relationships with certain sites are helping …
Best Practices for SEO Optimizing Images and Videos Don’t forget about images and videos when optimizing your website for SEO. Optimizing them correctly is critical to increasing visibility in search engine results. Not only do appropriately optimized images and videos help boost your organic traffic, but they also make a massive difference in the user …
How to Make Your Website More User-Friendly Having a user-friendly website improves SEO. It’s not enough to simply have an engaging, informative site; you have to make sure your users can find what they’re looking for quickly and easily. User-friendliness also helps keep visitors on your page longer and encourages them to explore other areas …
How to Create Google Friendly Product Reviews Every time there’s an update in how search engines (primarily Google) are ranking websites, it alarms site owners and niche marketers because they worry about seeing their site plummeting in the SERPs (search engine results pages). Recently, there’s been a change in how Google rewards and penalizes sites …
Why You Need to Perform an SEO Audit An SEO audit gives you a comprehensive review of your website’s performance. It’s an essential step in optimizing your website for better visibility. Schedule one at least once a year. By performing an SEO audit, you learn how well your website is doing and find necessary changes …
Creating an XML Sitemap for SEO An XML Sitemap assists search engines in crawling and indexing pages on your site, ensuring that those pages appear in the search engine results pages. This essentially means more traffic and higher rankings for your website. In addition, it allows you to provide a comprehensive list of all the …
Doing Competitor Analysis for SEO Competitor analysis is an essential task for any small business owner. First, it involves researching your competition to understand their tactics and success in their search engine optimization efforts. Then, by looking at your competitors’ websites and analyzing their content, keywords, and backlinks, you develop a better strategy for achieving …
Eight Best Practices for Optimizing Page Titles and Meta Descriptions Optimizing page titles and meta descriptions is invaluable to the success of your online business. High-quality titles and meta descriptions make your content more appealing, increasing user engagement and driving conversions. The following are eight best practices for optimizing page titles and meta descriptions: Craft …
How to Do Keyword Research for SEO As a small business owner, you have probably heard of SEO, and you know it’s something worth worrying about. After all, if no one can find your website on the internet, it won’t do much good for your business. Keyword research involves uncovering words or phrases people use …