Driving Traffic to Your Site With Free Reports
I am not a web designer or online search engine optimizer, nor do I play one on television. Nevertheless, I do know that the biggest force in driving traffic to your site is vibrant, high value content. That means engaging, interesting, friendly, and instantly beneficial information, particularly when you also directly sell products or services at your site. Increasing and maintaining traffic likewise requires both offline and online systems to bring in those visitors.
One of the most convenient and most versatile types of content described above is a ‘how-to’ tips report. With the ideal writing design, not only can you utilize the report in its totality as a downloadable benefit file on your site, it can also be sliced, diced, and reformatted to get the most mileage possible from the single file.
Think of a report called “110 Ways to Get the Most Out of Your Health Club Membership.” Your website features health and wellness products. Look at a few of the ways to utilize one tips report:
Downloadable benefit – complete report download for going to the site, a new title bi-monthly
Radio/television marketing campaign – “This fitness moment gave you by (your company’s name) … Visit www.xyz.com for 109 more excellent tips like this one.”
Print advertising campaign– a couple of pointers, directing people to your site for more ideas.
Autoresponder service – send an idea a day or week, welcoming individuals to your website for more.
Trade convention discount coupon– offering totally free downloadable report at your website
Item packaging or printed brochure – single ideas, directing people to your website.
Email – a tip within any email from your Customer Service Department or in any electronic billing, encouraging people to get more suggestions when visiting your site.
Doing this with a different report every other month quickly widens your project to a whole year, keeping the material fresh, intriguing, flowing, and attractive to more traffic. Your next reports might be:
You Can Do It – Walk A Marathon
77 Ways to Prevent and Improve Back Problems
117 Tips for Relieving Arthritis & Muscular Pain
Keep Smiling! 75 Tips for Great Dental Health
108 Ideas for Getting Your Family to Eat Better
When you translate the exact same report into a different language to reach a non-English speaking population, Picture what occurs. You can do the very same things pointed out here to bring traffic to your website. Streamline your life and the life of your clients by providing helpful information that will keep them desiring more from you– more information and more of your items.