You may think that thousands of people are flocking online daily to seek out their rightful place among Internet marketing giants who have created a virtual empire of passive profits.
But while they may be looking into it, many prospective Internet marketers are too intimidated to actually do anything to stake their claim. The primary reason? They don’t know how to produce a product with an unusual or unique slant.
Many newbie ‘net marketers believe that if one person is already successfully selling an information product on affiliate marketing, then there’s no room at the top, so they drop their dreams and return to the shackles of a 9-5 daily grind in corporate America (or elsewhere in the world).
Is it possible for an unknown to break out onto the scene and become a hit based on what they know that’s better or different from what Big Guy Guru has to say? Of course it is.
But in order to do this, the Internet marketer has to come onto the marketplace with insurmountable confidence so that his or her target audience will believe the message that’s being sold.
A guru isn’t someone who knows better how to do something. A guru, in the Internet marketing world, is someone who did it in an original fashion and/or someone who has been earning a living steadily online for a long amount of time and therefore knows his or her “stuff.”
A little guy may be new to selling a product, but that doesn’t mean he or she hasn’t worked online for months or years to learn the ropes. If you were able to come online and learn Internet marketing well enough that it allowed you to succeed in a short amount of time, then that makes you a guru in your own right.
Many people are, in fact, turned off by the word “guru” and get bored of reading about someone’s expertise. Fresh is a good thing in the world of Internet marketing, so before you throw in the towel and call it quits, make sure you at least give your dreams a shot at success and see if the public is willing to invest in your knowledge.
Remember that enthusiasm boils over, even on a static web page. So if you believe in your product, then it doesn’t matter what niche you’re targeting for your Internet marketing efforts – your audience will soak up your attitude and carry the torch for you into the realm of profits and guru status yourself!
Brainstorming Ideas to Create Your Information Product Empire
When you make the decision to market information products on the ‘net, your first step is in conducting some niche research to see which target audience could provide you with a virtual goldmine of profits.
You can’t just come up with a single idea for a narrow niche audience and expect that to be enough to deliver financial security for the long-term. Instead, you want to tap into a niche with endless possibilities, or at least enough to make your product development worthwhile.
Let’s say you decided to create a wedding planning guide in eBook form as your first information product. If you’re new to the business, then you might instantly think of creating a massive info product that covers everything in detail, from A to Z.
But let’s look at it from a marketer’s business point of view. You are going to put the effort into driving traffic to your site and will hopefully have at least a 2{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} conversion rate for your information products. Why waste that effort of time and advertising money on a single sale of $47 when you could easily turn that customer into a lifetime profit stream?
How can you do this? Information products serve the needs of your audience. A bride and groom have many issues they want to consider, and you can create dozens of guides that focus on things they need to know, such as How to Have a Destination Wedding at Home where you discuss how to hold a theme wedding in your backyard. Or, A Guide to Seasonal Flowers for Brides.
Sometimes, a single comprehensive information product is the way to go. But you also want to cater to the needs of your niche who don’t need all of the other stuff, just what they, in particular, are seeking – like information on wedding cake flavors or homemade wedding favors for brides on a budget.
Once you deliver one outstanding information product to your customers, you’ll have them on your list where you can then market your backend (follow up) products to them. This is where the true money in Internet marketing lies because you don’t have to spend money to attract that customer – they’re already in your database.
Make sure that before you implement your information product ideas, you check to see if the niche provides you with the opportunity to branch out and develop an entire line of products dedicated to helping them lead a better life.