Building separate sites for different products
This is the second option open to affiliates. They can choose to create different niche websites and then actively push their product online so that over time they get a good ranking with search engines, consequently resulting in increased sales.
This tactic is a good option in that everything about it is a positive. You can choose a site name that carries the keyword in the name of the site itself. As mentioned previously, sites that carry the keyword in their address not only have a good chance of getting high up in the rankings, but are also the ones that are clicked on more frequently.
You will be targeting a certain product and can focus your attention on that single product, helping you build a good site, one of the prerequisites to getting traffic. Consumers online will only remain and read what you have written if the site looks nice and if the content is worth reading. By focusing on a single product, you are able to provide targeted content, what people are looking for. This increases your conversion ratio.
On the other hand, you will have to create a different site for every product that you promote. This will increase your work a hundred fold because instead of having one site where you can sell five different products, you will have one site selling one product. This means that if you want to sell a total of five products, you will have to create five different websites, and work on all of them so that they all start becoming income streams for you.
It is a little difficult to decide what to do, and many people prefer to go the latter way, creating different sites for different products, because even if it is more work, it gives you more returns. This is the most common advice that you get with regards to affiliate marketing. Focus is everything and if you do not target one thing, a niche or a product, you cannot hit anything. Yet, this is not always the case because if you create a generalized site but are willing to work on it for some time, you are creating a brand, and over time people will start to recognize the brand. Once this happens, the sky is the limit on what you can promote.
Amazon.com is a simple case in point. The company was started in 1995, but did not show any profit until the fourth quarter of 2001. At that time profits were a modest $5 million on a turnover of nearly $1 billion. Now, just nine years later, it is growing at a rapid 14{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} while retail sales are struggling to post 2.5{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} growth. Their profits have grown to more than $2.4 billion, and are still growing. Yet, it is important to note that it took six years for them to become profitable.
Where do you look for products to start promoting?
Once you have the first question out of the way, the next one is to start looking around for products to promote. This is really not as easy as many people say it is and requires a lot of effort. There are not too many places where you can look for products and most of them are known. Below we will take each of these and individually discuss their pros and cons.
Google AdSense
This is one of the easiest ways to spot products to sell. Whenever you type out any search string, you will get sponsored ads on the right hand side of the page. Usually these ads would have been put up by affiliates wanting to increase traffic to their websites.
For example, if you type in “Herbal beauty creams” in the search bar, you will get five ads on the right hand side of the results page. Barring one, all the others are affiliate sites that sell different kinds of herbal beauty products, and just looking at the different products they sell will start you off on your search for products to market.
Generally, if you follow the link to the home page, you will find details of how to become an affiliate member. It is not necessary to sign up to the affiliate network immediately as there is many analyses that needs to be done before you pick a product, but it makes finding them easier.
The negative of this method is that you will be entering a crowded market. If there are four ads by affiliates themselves, think of the total number of affiliates who will be marketing these products. Standing out from this crowd to make your site unique is not going to be easy. Yet, if many affiliates are promoting a particular product usually means that it is a good selling one, so the chances of you making a sale are also better.