Create And Sell Your Own Information Products
Brainstorming Ideas to Create Your Information Product Empire
When you make the decision to market information products on the ‘net, your first step is in conducting some niche research to see which target audience could provide you with a virtual goldmine of profits.
You can’t just come up with a single idea for a narrow niche audience and expect that to be enough to deliver financial security for the long-term. Instead, you want to tap into a niche with endless possibilities, or at least enough to make your product development worthwhile.
Let’s say you decided to create a wedding planning guide in eBook form as your first information product. If you’re new to the business, then you might instantly think of creating a massive info product that covers everything in detail, from A to Z.
But let’s look at it from a marketer’s business point of view. You are going to put the effort into driving traffic to your site and will hopefully have at least a 2{495e61a8be0728ba5e4172c16a68a1b05f8df91b32cf783b0a6ac5a97f0ba813} conversion rate for your information products. Why waste that effort of time and advertising money on a single sale of $47 when you could easily turn that customer into a lifetime profit stream?
How can you do this? Information products serve the needs of your audience. A bride and groom have many issues they want to consider, and you can create dozens of guides that focus on things they need to know, such as How to Have a Destination Wedding at Home where you discuss how to hold a theme wedding in your backyard. Or, A Guide to Seasonal Flowers for Brides.
Sometimes, a single comprehensive information product is the way to go. But you also want to cater to the needs of your niche who don’t need all of the other stuff, just what they, in particular, are seeking – like information on wedding cake flavors or homemade wedding favors for brides on a budget.
Once you deliver one outstanding information product to your customers, you’ll have them on your list where you can then market your backend (follow up) products to them. This is where the true money in Internet marketing lies because you don’t have to spend money to attract that customer – they’re already in your database.
Make sure that before you implement your information product ideas, you check to see if the niche provides you with the opportunity to branch out and develop an entire line of products dedicated to helping them lead a better life.
How to Compile an Information Product for Sale on the ‘Net
When you’re selling information products on the Internet, customers usually expect an instant download of the product unless they’re otherwise notified up front. Of course some courses in the information product realm consist of a box of DVDs or audio files that are manually shipped to the customer.
If your information product isn’t tangible, then you’ll need to know how to compile it for your customers so that they can instantly access the files and use them at their leisure.
The one thing you have to be careful about when creating and compile information products for online sales is that people are wary of downloading files from others they don’t know. They trust that you’re not going to send them a virus, so make sure you have software installed to protect your computer so that you don’t infect other people unknowingly.
If you don’t know how to compile an information product for sale on the ‘net, don’t worry – it’s easy. You can take one of several paths to your success. There are many eBook compilation tools you can invest in, or you can do it for free by creating a PDF file out of your Word document.
If you go to a site like https://createpdf.adobe.com/, you can instantly get a trial for five free conversions of your information product where the service takes your file and converts it to a PDF document within minutes.
Some Internet marketers like to compile their information products in .EXE format, but you have to understand that most consumers are scared to open an executable file on their computer because of the warnings about viruses infecting their computer.
Another thing you want to consider when compiling an information product for sale online is security. You have the ability to prevent the product from being printed, shared on multiple computers, or accessed without a password.
Regardless of how you compile the information product itself, you need to make the download as simple as possible for your consumers. Many aren’t going to be tech-savvy, so they’ll need a little hand holding as you spell out each step, such as “Right click here and choose Save As…”
Always make sure that the buyers of your information products can easily contact you if they have trouble downloading or opening their new purchase. Having quick customer service diminishes the amount of refund requests that you’ll get and helps build the lifetime loyalty of your customers.
Where to Sell Your Information Products Online
You’ve discovered a niche just waiting for a prime solution to their problems. Then you set out to create a mouth-watering solution no savvy consumer could turn his or her back on. So where do you list this information product for sale so that it can be found by the people who need it most?
You have several options in setting up your system. The most well-known information product bank on the ‘net is ClickBank. ClickBank allows you to pay a small registration fee and place your information product in their massive marketplace.
You get to set the price of the product and also have ClickBank handle your affiliate program needs. With an affiliate army, you don’t have to do as much promoting, since they’ll be driving highly targeted traffic to the sales page for your information product.
Some marketers start off using PayPal as their payment processor, but many don’t like relying on PayPal as their shopping cart. Using a processor devoted primarily to information products, such as ClickBank, allows the marketer to feel more secure with their sales structure.
ClickBank isn’t the only payment processor you can choose to house your information product. Some people like to use Pay Dot Com to launch their products on the ‘net. Each site has its own unique set up.
If you’d prefer to choose who can and cannot promote your information products as your affiliate, then you might want to go with a site like Commission Junction. This way, you get to approve affiliates before they’re allowed to start profiting from your hard work and great ideas.
Two more options are Warrior Plus and JVZoo. These are two marketplaces very popular with vendors selling information products in the “Make Money Online” niche. Both networks offer access to a large group of affiliates, and like Commission Junction both allow you to approve only the affiliates you want promoting your product.
Some marketers like to sell their products directly from their website using a payment processor that’s handled through their bank. Sometimes this can be a pricey choice, so make sure you talk to your bank’s branch manager and uncover any hidden fees before you choose to accept payments directly through your financial institution.
The place you house your information product on the ‘net isn’t as important as the amount of traffic you drive to it. As long as the system is stable and reliable and doesn’t cause the customer to encounter any issues during the purchase process, you’ll be okay. Plus, if you find that you prefer one system over another, it’s very easy to switch and set up shop with another carrier of information products.