Subscribers Are Only A Tweet Away

Twitter Lead Generation

Don’t discount Twitter just because it’s short on content, because it’s big on impact. Everyone has a Twitter – celebrities, niche groups, and individuals. They love it because it’s like a real conversation – you say a line then someone else replies, and the dialogue goes back and forth.

Twitter only gives you 140 characters to work with. But that’s plenty of room to post a concise sentence and include a link. You’ll be linking to many things, including:

• Your opt in squeeze page – with a note about your freebie
• Blog posts – which have your opt in form at the bottom and in the sidebar
• Posts that you make on Facebook, or Instagram (cross linking is fine!)

To get started building a subscriber base on Twitter, set up an account with an image (not the default egg). Have someone create a layout for your background design that includes the URL to your squeeze page.

It won’t be clickable, but it’s good for branding. You can include a link to your squeeze page in your bio area, and that will be hyperlinked, so make sure you set that up as well.

Once you’re all set up, start following people in your niche. Make it a combination of your prospective subscribers and your competitors. You’ll want to interact with both.

Usually, when you follow someone, they’ll follow you back. With competitors, this is a great way to form future joint venture possibilities through the direct messaging system.

Within your niche, as you post things, try to find hashtags you can use in your niche, but don’t overdo it. No one likes to see a Tweet filled with 3 words and tons of hashtags.

Engage in conversations with your audience but don’t always spam them with offers. If someone posts on Twitter, “Struggling to stay on my low carb diet today,” don’t respond with, “Buy my XYZ guide to help you stay on track.”

Instead, show off your expertise. Give a tip or some motivation. So a tip might be something like, “Increasing your fiber might help you feel fuller while staying low carb!”

Motivation would be something like, “Don’t give up! You’re kicking cravings and the feeling with soon pass.” You don’t have to promote yourself, because you know what will happen?

That person will enjoy your Tweet and then they’ll click on your name to see your profile and learn more about you. They’ll follow you, and then go to the link in your profile. That’s where they’ll see your freebie and sign up for your list and opt in freebie.

Twitter is another great viral hot spot for marketers. It’s so easy for your fans to Retweet what you’ve just said. They do it with a simple click of their mouse and they don’t even have to type anything in to share it.

You can also give people perks for sharing your information on Twitter. You can use a system like paywithatweet.com to allow your list members to download a product of yours in exchange for Tweeting it!

This is a perfect way to increase opt ins. So what you’ll do is create a short report for your niche. Have it set up as a download for new list members. Send a notice out to your list that they can download it free if they Tweet out your squeeze page URL.

That way, your existing list members have an opportunity to get it, and your new subscribers get it after seeing it on the Twitter feed of the people they follow on the social network. It’s a win-win for everyone!

Keep in mind that Twitter isn’t just for 140 characters of text. You can post images that people can view right in their feed. Or, you can post video URLs that they can watch right on Twitter, and then share virally.

Always remember, steer your followers to your list. Give them an exclusive incentive to join your list so you don’t lose everything you have worked for if you happen to offend someone’s delicate sensibilities and get your account suspended or closed.