Adding A Popup To Increase Conversions
So you can have a lot of traffic that just for whatever reason they leave. So you go to your trusty autoresponder and you write out a four part e-course. Doesn’t have to be fancy. You can just think of four tips in your niche; four tips about how to win at video poker. They can just be half a page each. It doesn’t even have to be article length. Or you can take one article and take out the four ideas and make each one of those a follow-up.
But you just make a four part e-course; space them out one or two days apart. So someone comes to your site, and when they go to leave this pop-up appears where they can type in their name and e-mail address. And when they opt-in, every day or two they get another tip from you. And at the end of the tip you say, “Oh, by the way, if you haven’t yet bought my video poker secrets course, here it is right here.” So for now you just use the pop-up to get a quick opt-in.
And I need to tell you that you need to make this so that you send affiliates to a different page. So you don’t want your affiliates to build your list. You want your affiliates to bring you sales and your own traffic build your list. But I just can tell you that as an affiliate I get so angry when I send traffic to somebody else’s site, and there’s a chance for people to put in their name and e-mail address and then I lose a sale and he gains an opt-in subscriber. How fair is that? I’m giving up traffic; I’m giving up parts of my list for him, and I get nothing in return.
So keep it away from affiliates, but for now just get a quick opt-in. And then later if you can get your hands on some kind of survey software, make it a poll to find out why they didn’t buy. And a hint about this is you never want to – when you figure out why they didn’t buy, never reuse the ”it was too expensive.” So you can have choices like “it was too complicated” or “it didn’t make sense” or “I don’t need it right now” and “it was too expensive.” You look at the first three responses, but never ever ever that it cost too much.
Add Affiliate Solo Ad
Create an affiliate solo ad .So for this step you take your sales letter and you condense it down into an article’s length. Condense it down into a page. 250-500 words. And at the end of the so-called article you lead into a sales pitch, and you get someone to click an affiliate link that loads your sales letters. The idea here is that you have a copy and paste advertisement for affiliates that they can add as a blog post or send out to their mailing list.
And yeah, when you see these big launches happen, all these people send out the exact same messages every day for a month, but you just have to do this on a small scale. Just make the one message that everyone will send out on one particular day.
Increase The Price!
Quick fix #10: Increase the price. An easy way to get more money out of an existing offer is just to bump up the price. So if it’s 7, bring it up to 17. If it’s 17, bring it up to 27. If it’s 27, bring it up to 47, and if it’s 47, bring it to 97.
Those are the only price points under 100 bucks that I would hit on. Just don’t put anything-7. Avoid the 37, 57, 67, 77, 87. Those aren’t really very attractive price points. And if someone’s already willing to pay $67, you can probably get them up to 97.
So if you’re worried that you’ll lose sales about this, make it into a special. So e-mail your list and tell them that the price will increase at the end of the week from 17 to 27. So you tell them you can get the exact same thing now for $10 cheaper than it will be in a week. And so many people they will run special offers that reduce the price, that cut the price in half for one day only. They try to mimic the retail stores, and they end up having all these angry customers who bought at the full price and now everyone else gets it at half price. So you don’t want to punish your customers. You want to reward them by allowing them to get in early while the price is low and then bumping it back up later.
And having a higher price product is really good because a lot of the time – unless you jack it up way too high — a lot of the time the commission or the conversion rate will be very much the same, and now you can offer higher commissions to affiliates. So for a long time I had 50 percent commissions for a bunch of $30 products. And I bumped up the price for each one systemically using a special offer up to 40. So every time I did that I got between $500 to $1,000 just from that promotion.
And then I could say, “Hey affiliates, you get 60 percent commission now instead of 50 percent.” So before they got 50 percent of 30, so they got 15. And now they get 60 percent of 40, so that’s 24. So they got $9 more. So if they get a hundred sales, they get 900 more dollars. So not only could I get more affiliates promoting, but now I get more money out of each sale. And my products appear to have a higher perceived value and so on.