Run a Paid Challenge for Your Audience

A profitable way to create a product for your audience is to create a paid challenge for them. It might seem hard to come up with all this information for a 30-day challenge, but you don’t always have to create it yourself. You can repurpose content that you already have or use private label rights (PLR) content to create your paid challenge.

Set Up to Make It Easy

To set up a challenge, you can do it in a couple of ways. You can set it up so that your members receive an email for each new message for the day with a link to the original blog post, or you can set it up on a membership platform that has the content dripped into the system. With the membership site, your customers can sign up to get notification and reminders if they want. With the email delivery method, you can still drip it, but they’ll need to receive the email to gain access to the dripped material.

Map Out the Challenge

The impressive part about doing a 30-day challenge is that other than mapping out the challenge for the 30 days, you don’t even have to create the content until you are sure enough members sign up and pay for the challenge. Challenges are mainly set up for this very thing. Most people understand that a challenge has a start date and an end date. Because of this, preselling before the launch date is expected.

Create the Sales Page / Landing Page

Once you have created an outline of what the challenge will include – the name of it, the goal of the challenge, the results your participants can expect, and what you’ll share with them each of the 30 days – go ahead and create the sales page.

Set Your Launch Date

Once you set the launch date, which shouldn’t be too far off in the future – no more than four to six weeks – you can add all the technology and buy buttons to your sales page and start selling as you get down to work for the challenge.

Collect and Organize Your Content

Now that you have created the sales page, you know what you want to include in this challenge. Start creating the skeleton of the content by setting up each day from your outline. Now search the content you have, look at old blog posts, reports, webinars, interviews, eBooks, or articles you’ve already written. You can also purchase private label rights content (PLR) for the topic that you can arrange according to your outline and the sales page.

If you sell enough spots for the challenge to make it worth your while now, you can go about creating the 30-day challenge content by finishing organizing and editing what you’ve already created. One way to do it is by just doing the work each day, or you can go ahead and set up the entire challenge by loading everything into your autoresponder, blog, or system you will use to deliver the challenge.