Storytelling Is a Wonderful Skill for Social Marketing

If you are using social networking for your business, or even in your personal life, and you want to generate a reaction and get more engagement from your target audience, storytelling can be the tool you need to achieve your goals.

The storytelling is actually a large part of why people go viral and see a lot of success on various social networking platforms from Facebook to YouTube, TikTok and Instagram.

If you are using TikTok in your social marketing efforts, you will discover that storytelling is one of the top forms of communication. Whether you are putting words on the screen as you simply appear on camera or you are verbalizing the story to your audience, this is a great way to gain followers and have your message go viral.

YouTube is very similar, and instead of short form videos on the other platform, you’ll be able to make longer videos where you can utilize storytelling for 20 minutes to an hour. With short form video platforms, you may have to split your story up into a series, which is often not only acceptable but looked forward to by the audience on these platforms.

There are certain etiquette issues, such as not making people wait hours or days for parts of the story. Only upload it when you have all of the parts ready in draft mode so the viewer can go from one part to the next quickly and easily from start to finish.

You can also use storytelling if you want to go live on platforms such as Instagram, TikTok or Facebook as well. With live storytelling, the audience can be actively involved and interact with you, asking questions and helping your story evolve more fully.

You could also use it if you are wanting to utilize images. Infographics can tell a story using very few words, but they can’t fill in a lot of detail. One thing you may want to try are slide shows that you can record using tools such as Camtasia and then upload to a video streaming site.

You can then take those videos and embed them on other social media platforms such as Facebook. If you are using storytelling, you want to make sure that whatever platform you are posting to has a thriving community with your target audience on it.

You don’t want to waste time on Facebook if your target audience is young because many of them are not on this platform. They will be on TikTok, SnapChat and Instagram instead.