Never Waste Your Time Creating a Product That Won’t Sell
One thing to caution against when you seek to create more products faster for your audience is to avoid wasting your time creating products that your audience will not buy. There are some basic ways to ensure that your audience wants what you create.
After all, why waste time creating a product that your audience won’t buy? If you do that, you’re just doing busywork, and you’re not actually running a business. If you want to run a business, you need to learn how to create products that your audience wants.
Know the Audience
Get to know your audience as much as you can. You can research your audience by looking at the demographics and behavioral information you can gather on your site through analytics. You can also watch them on social media, study them through your competition, and more. The important thing is you need to know them enough so that you can quickly write a thorough description of your target audience based on their buying journey.
Solve Their Problems
Once you know them well enough, you should have a list of problems that need to be solved that fits right in with your expertise and niche. You can’t be everything to them, so make yourself focus on how you can help them within your knowledge so you don’t get too broad in your offers that will confuse them.
Make It Actionable
Every product you create – regardless of format – needs to focus around showing the audience the actions they need to take in order to solve the problem that the product purports to solve.
Choose the Best Formats for Your Audience
You will likely get to create any one product idea into more than one format. This is called repurposing. However, some formats might not work for your particular audience. For this reason, ensure that you really know them by knowing the types of products they prefer to buy. Not sure? Poll them.
Create a Product Template for Each Format
Regardless of the format, you’ll get products made faster if you create some form of template for each type of product you’ll create. That way, you know what constitutes a finished product. In general, you’ll want to create an outline of the essential elements that will make up each type of product. For example, a course might include checklists, cheat sheets, workbooks, and video courses. You may even include a transcript of each video element. It’s up to you but create the template so that you know what means done.
Test and Validate Your Product Idea
Before you’ve finished the product, you’ll want to test the audience to find out if they really want it. You can do this by creating a sales page for the pre-launch of the product that accepts discounted pre-launch sales. You can do this by getting the audience involved in product creation by asking them questions as you brainstorm an idea.
For example, you can send out a poll or survey like this:
Dear [Name],
I hope this note finds you doing well. I’m so excited about what I’m creating right now that I just had to share. But I also need your help. I’m creating a course to show you how I organize small spaces. I know how much you like my organizing content, but I’m curious before I continue the process if you prefer a video-based or a text-based course?
Thanks! [link to poll or survey]
Sincerely,
Your Problem-Solving Servant
Your Website Info
Include some pictures, maybe a small example, and then see how they respond. The amount of response will indicate the audience’s interest. If you get a lot of discussion going and a lot of reactions, then you’ll know if you’re on the right track or not.
If you don’t have a large audience yet on your website, social platforms, or email list, you can still do this by paying to poll the audience by using their demographics through Facebook Ads or via Google Ads and software like SurveyMonkey.com.