Run A Successful Product Launch
Having a successful product launch doesn’t happen by accident. It happens when you have created the product your audience wants and told them about it in a way that resonates with them and makes them want to buy.
Match Your Product to Your Audience
So many people get this wrong. They create a product and then try to find the audience. Choose your audience and their need first. Then use your skills to create a product that these people already want and need.
Create Clear Messaging
The messaging you create in blog posts, sales pages, email messages, social media updates and in advertising needs to be created with a clear understanding of your audience’s needs and desires. The words you use to convey the value of your product are extremely important. Focus on benefits over features. You’re not selling a course on earning money from home. You’re selling freedom from soul-sucking jobs. You’re selling the solution to a problem, the “good” feelings, and hope for the future.
Set Specific Launch Goals
Having and achieving goals is important to your success. You want your goals to be realistic so that they’re attainable. In addition, your goals need to be about more than sales. Remember that a lot of your sales are going to occur after your launch, even when the price goes up to regular price.
Involve Other People
Don’t forget to make connections with potential joint venture partners, super affiliates, and others who can help you get the word out about your products. Also, keep in mind that you can outsource large portions of the work. For example, you can hire a VA to handle customer service, a copywriter to write your sales pages, and a graphic designer to create your product and promotion related images.
Use the Right Technology
Use the right technology to automate as much as possible. This may include product creation tasks such as email messages, monthly orders, and product delivery. A project management system like Asana.com or Basecamp.com can help you create and maintain a good workflow.
The right technology will also help you sell your product. It may include tasks related to product purchasing, customer invoicing, automatic notices, and product delivery.
Seed Your Audience
Before your launch, make sure you prime the pump. You want people to be excited about the launch and ready to make a purchase. You can do this via cryptic blog posts about your process, social media updates, and education about the problem your audience faces and needs solved. Everyone loves anticipation. The more anticipation you can create for your launch the more successful it will be.
Time the Launch Well
It’s important to choose to host your launch during times that your audience has money to spend. If you’ve done the research necessary to create an amazing product, then you should know enough about your audience to pick a good time for your launch. Remember to avoid holidays, and check with any important third parties to ensure there are no conflicts.
When you get this right, you will have a spectacular launch. Sometimes it takes a few launches to fine-tune things, but, if you follow the plans in this report, you will be running a winning product launch in no time.
Launching Is Where the Money Is
Running your product launch doesn’t have to be difficult or scary. It is a lot of work but it will pay off. When you launch a new product, it causes buzz about your business because all your affiliates, your partners, and you are working hard to market to your audience. They’ll be blanketed with your offer over the week. That’s why a week is enough. You don’t want to irritate, or bore your audience. You want to get them excited. You want them to buy. However, you don’t want them to unsubscribe or to ignore your messages.
During the week of the launch, you’ll need to double-check that everything is working as it should. Check the numbers and use them to ensure that everything is going as planned. If not, you can adjust on the fly and keep going. That’s what is awesome about digital product launches. It’s easy to make quick changes.
The key elements of a successful product launch are a great product that you know your audience wants and needs, which requires research, planning, and lots of testing and measuring. The great thing is that the process can be repeated with a new product. Each product launch gets easier, if you remember what’s important.