Niche Marketing Success Makes Choosing a Niche That Has Plenty of Profit Potential Critical

One of the quickest routes to a business failure is to pick a niche that doesn’t have the potential to bring in the profits you’re looking for. The way to discover which niche has the ability to make money is easy. You have to do your research.

First, you’re going to want to select a niche that you’re personally interested in – even if it’s one that you don’t know a lot about. You can always learn what you need to know, but if the niche is too technical or you consider it boring, you’re going to be as happy working on it as you would be getting a tooth pulled.

Choose a niche that not only interests you, but one that you feel excited about working on. That way, you’ll stay pumped up and eagerly look forward to growing your business. To find a niche that’ll bring in the kind of money you’re after, seek what the big companies look for.

What are the hot selling items? You don’t have to know this off the top of your head. Look for these top selling items on sites such as Amazon or eBay or other market websites.

The bestsellers (just check to see what ranking the items have) will tell you what the pulse of the people buying is. So for example, if you see that on Amazon, a product sells well enough to be in the top ten, you know you’re onto something. Let’s say one of those products was a brand new fitness gadget and they were selling like hotcakes. You’d find plenty of potential by tapping into that market.

You’ll want to check out the self-help books to see what’s selling there. Books on depression, weight loss, and relationships always sell well and that’s a clue to let you know that the market is and always will be wide open for self help niches and the products that you can buy dealing with that subject.

If you become an affiliate, you’ll want to pay attention to the dollar amount you’ll earn by becoming an affiliate rather than the percent of commission. You’ll earn more money that way. Look for tangible products for your niche as well.

Make sure you don’t make the mistake of setting up a niche based on what’s considered a here today, gone tomorrow item. Remember the Beanie Babies? They were all the rage and people just couldn’t get enough of them. But where are they now? They fell off the scene because they were just a fad. You want to seek out a niche that has long term potential so that your business will thrive now and for many years to come.

After Nailing Down a Niche You Need to Tackle Keywords

After you’ve picked your niche, you need to do some keyword research in order to get the word out about your site. Many beginning entrepreneurs make the mistake of choosing their niche and then launching a website shortly after that with no thought to keyword research.

But entrepreneurs that grasp the benefits of well-chosen keywords take the time to research because they understand the relationship between traffic and keywords. Proper keyword research will allow you to know which words get your target audience’s attention because those are the words they use themselves in a search engine.

Keyword research will position your website or blog at the top of search engine results so that your site receives plenty of traffic. When you’re targeting keywords, even subtle things like the plural form of a word make a difference.

For instance if your niche is pet training then it’s important to know that the word ‘dog’ receives forty five million searches a month while the word ‘dogs’ receives only sixteen million.

Your goal is to select keywords that will garner you the most searches per words. What you’re looking for is something with little competition but a lot of searches. You can shell out money to pay for fancy keyword tools like Market Samurai to help you in your quest, but there are free alternative tools like Google Adwords Keyword Tool where you still get the information you need to get the traffic you want.

Using the wrong keywords means you’re missing out on important traffic and missing out on the sales you could be making. You can use the wrong keywords and bring people to your site, but it’ll be those people who are not interested in what you’re selling. You want your keywords to be relevant to your audience.

When you build your site, you also want to make sure that you not only use keywords in your paragraphs, but you also want to make sure that you use keywords in your titles. When you pick a name for your website, select one with a keyword or keywords in the URL.

Remember the better you use SEO on your site, the higher it will rank when search engines display the results. One of the mistakes entrepreneurs make is naming their pages incorrectly in general.

Be specific. Don’t have an ‘About’ page. Going back to the earlier example about pet training, have an ‘About Pet Training’ page. When you put up a contact page or box, use a keyword phrase there as well. Such as, “Contact me for more information on pet training.” This nets you additional keywords.