The Three Key Components For Digital Marketing Success
There are 3 key components for digital marketing success. Now, before I list them, let me say this:
It’s not your usual list you are used to hearing.
Gurus will tell you what ever you need to hear to buy their 3 click, instant riches, just sit on your couch and watch the money come in system that doesn’t work.
I can make a promise to you: building and running an info-business is NOT easy, and if you have bought some of those instant systems, you KNOW that they don’t work.
Now, one more thing:
One component of the 3 things that are necessary is NOT popular. People tell you that you don’t need it. You’ve probably been fighting doing it for as long as you’ve been trying to build your business.
But, frankly, if you don’t do it, you will probably NEVER get your info business making real money.
Here’s what it is:
Content creation so that you have a solid content presence online.
Without it, no one believes you know what you are talking
about.
And if no one believes you know what you are talking about NO ONE will buy from you.
Unless of course you write some cheesy “buy me, buy me” sales letter.
My guess is that if you aren’t making as many sales right now it’s because you don’t have a content presence online.
You can do it with articles, you can do it with YouTube, you can do it with blog posts, you can do it in many other ways, but you MUST have a significant content presence online.
That’s the first thing.
The other 2 things you need are:
- An email list to which you write a daily, informative email that PROVES to them by its nature that YOU are the person they should buy from (NOTE: NOT an email that tells them you are the person, nope, instead an email that proves it because the CONTENT in the email is so strong that people naturally believe YOU are the go-to expert.)
Don’t have a list?
Be prepared to fail.
Despite any rumblings that email marketing is dead due to plummeting open rates, inboxing issues issues etc. emails still account for the vast majority clicks that lead to online sales.
A list of prospects you can email is essential if you want to succeed as an Internet marketer.
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3) You MUST have something to sell. A product. Like 5 mp3s or 2 mp3, or a pdf manual, or a book,
or SOMETHING.
If you have nothing to sell that others want, no one will buy from you.
Then 4) is optional, but generally doubles your revenue, so so I am including it here. And that is a coaching program.
Now, here’s the thing, if you are going to have a profitable info-business, you simply have to have all these components in place.